A black footballer, a leading member of English football's p.c. pressure group 'Kick It Out', has to resign from his positions in the Football Association for using the n-word in a text to another footballer of African descent.

http://www.telegraph.co.uk/sport/football/teams/england/9889718/Paul-Elliott-resigns-from-Football-Association-after-sending-racist-text-message.html

Hoist to his own petard, I think the term is.